LATAM Events Kick Off Mart

LATAM Events Kick Off Mart

PUBLICAT EL 28.01.2013 A VideoAge Daily

Yesterday, three events held the press contingent's attention here at NATPE, forcing reporters and photographers to scramble between hotels.

Kicking off the morning was Telemundo International's press conference at the Eden Roc, followed by Viacom's on the Versailles side of the Fontainbleau, then RCN at the Tresor Tower.

Telemundo announced its plans with Sapin's Reset TV to jointly own, develop, produce and distribute El Artista (working title), a new musical primetime competition format and weekend primetime series. It is slated to premiere in the 2014-15 TV season.

The agreement covers the co-ownership and production of the new format, based on an original idea from Reset. Additionally, Telemundo announced that is launching a second feed for its pay-TV channel in Latin America.